THE ASK:
Design a pamphlet and poster to showcase a famous designer’s career, along with an original logo for them. No big deal—just helping Paul Rand out with his branding! It was a fun challenge, but definitely a little daunting.
Using Rand’s bold primary colors without it feeling elementary or like a Mondrian knockoff was tricky. Keeping the timeline within the border helped keep the design clean, structured, and true to his style.
LOGOS
The second logo is a nod to Rand’s quirkier, more playful side. He had a reputation for being a curmudgeon, but try studying his work without cracking a smile— I dare you.
THE PAMPHLET
"Good design is good business"
FRONT & BACK COVERS, INSIDE COVERS
The typical unfolding shot didn’t quite do it for me, so I decided to film a stop-motion video to capture the dynamic energy of Rand's work.
FOLD-OUT PAGE
FONTS:
Century Gothic Pro, Ateria STD Comp Regular