PAUL RAND
The brief:
Create and showcase a timeline of a famous designer's career on a pamphlet and poster, and create an original logo for the designer... As if Paul Rand needed help in that department! It was a fun but daunting task.
"Good design is good business"
The second logo is meant to portray Paul Rand's quirkier anthropomorphic design tendencies. He may have been a known as a"curmudgeon", but I dare you to study his work without cracking a smile.
I wasn't satisfied after filming the pamphlet being unfolded in the usual way, so I filmed created this stop motion video in attempt to capture the energy of Rand's work.
Typeface: Century Gothic Pro, Ateria STD Comp Regular