The Brief: Rebrand a Nashville farmers and makers market located at Johny Cash's beloved Amqui Station.
Project Scope: Branding Strategy,Art Direction, Web Design, Illustration, Social Strategy
Creative Brief (partial)
My goal was to tie the market to Amqui Station's historic roots while drawing in the target demographic; women in their 30's and 40's - along with everyone else, of course.
Social Media Posts & Merch subpage
My solutions for engaging Geofencing Marketing messages and Instagram posts incorporate my own illustrations and stock images included in my "kit of parts" for the market to utilize.
EDDM Mailer, Merch & Environmental Signage
Deliverables:
Creative Brief
Logo
Website Wireframe
Web design: landing page,
mobile, two subpages
Social Media Posts
EDDM mailer
Geofencing Marketing
Mail Chimp Newsletter
Merchandise
Environmental Signage
Style Guide
Style Guide
Typeface: Courier, Courier Bold, Tomarik Display, Source Code Variable Bold