The ask:
Rebrand a Nashville farmers and makers market located at Johny Cash's beloved Amqui Station.
Creative Brief
(partial)
My goal was to tie the market to Amqui Station's historic roots while drawing in the target demographic; women in their 30's and 40's - along with everyone else, of course.
Newsletter & Merch subpage
My solutions for engaging Geofencing Marketing messages and Instagram posts incorporate my own illustrations and stock images included in my "kit of parts" for the market to use.
Project Scope:
Branding
Art Direction
Web Design
Illustration
Social Strategy
Photography
Fonts:
Courier Bold
Courier
Source Code Variable Bold
Tomarik Display
Mailer, Merch & Environmental Signage
Deliverables:
Creative brief
Logo
Website wireframe
Landing page
Mobile landing page
2 subpages
Social media posts
EDDM mailer
Geofencing marketing
Mail Chimp newsletter
Merchandise
Environmental signage
Style guide
Style Guide
